Wednesday, June 3, 2015

Responsive Websites

Responsive websites are simply ones designed for multiple screen sizes including tablet, phone and screen.  You can test if a site is responsive on a computer by adjusting the browser window size, and if it responsive, there should be a version when the browser window is less than 100px, for example.

Thursday, August 23, 2012


The use of the web seems to fluctuate into and out of many zones of nearly every human economic activity but have we understood our leap into idea revelation offered in evolving social networks that aim to being us closer together by using up all our free time communicating.  But so what?  The more interaction between humans the more evidence there is of human intellect.  The web stores that, and makes it available for later reference.

Digital Marketing Tips

Tuesday, July 17, 2012

Social Media fooling itself

The BBC conducted an experiment with advertising to create "Likes" on Facebook for a bland fictional virtual bagel group.  It received nearly 3,000 Likes in a few days, but these seemed oddly distributed mainly coming from India.  For whatever reason, it represents a dilution of the actual effect of the advert.  If we say a message got responses when in fact it just got targeted by a machine then the industry is involved in a self deception.

What is wrong?  Is it that the FB original mission of a purile quiz Hot or Not?  has not run away with a fundamentally flawed idea, that the appearance of the approval of others does not guarantee validity.  A genuine FB campaign that creates online engagement.  Fake advertising results will not.  

That someone is probably being paid to respond in this way would be of concern to those validating advertising figures.  The same is true of constituents following the Tweets of politicians.  When do they have time to write Tweets?  Of course they do not.  Except maybe Boris Johnson.

Reach implies audience.  Targeting requires the attention of potential buyers.

Monday, July 16, 2012

Give me an iMac

Working in many environments I get exposed to many methods of working.  Given a working environment, usually a Windows 7 PC connected to some kind of hosting infrastructure backend and public site hosting these days seems to be a "standard".

Or being given an iMac with some kind of hosting backend.  Vastly better!

Both require the same working infrastructure of virtual hosts: Linux, Apache, Mysql, PHP (LAMP).  It does not matter what environment I am given, I tend to do the same thing these days: create a virtual machine environment and setup the latest version of Ubuntu Linux.

But for productivity, for comfort and general ease of use, give me an iMac!  I have had it with Windows.  I have had it with Flash crashes.  I have moved from the dark side to the other dark side.

My next computer will be an iMac as it does everything that I normally do, but it does it better.  And the huge 27inch screen is a pleasure to work with.

Saturday, May 12, 2012

The role of trivia

The fabric of the internet has transformed in its serious approach to a social interaction - a set of coda to be adjusted to, that consume our time and hone our thinking into new paradigms.  The triumph of trivia over academia on the internet is the interchange of reactions to things.  An interplay of personae.

Mere membership of a website and marketing to buyer could not exceed the point of membership - which is constantly growing content - a magazine approach of the blog - every week you cut a new one, so to speak.  It is only the interesting magazines that will survive so you are dependent upon having things to say.

Full article on Weblog Theory 

Tuesday, February 7, 2012


The role of Piracy in evolving new marketing?  Why is there any market in physical media?  Is this the death of the artifact?  The limited imagination of box shifting media executives confounded by invisible equivalents and millions of competitors will cause a flourish of inexpensive movies certainly, but the film industry will still exist but its golden age seems to continue.  There is no gateway that limits creative expression and soon media using the latest method of transporting and repainting bits enmassr will evolve again and again.