The BBC conducted an experiment with advertising to create "Likes" on Facebook for a bland fictional virtual bagel group. It received nearly 3,000 Likes in a few days, but these seemed oddly distributed mainly coming from India. For whatever reason, it represents a dilution of the actual effect of the advert. If we say a message got responses when in fact it just got targeted by a machine then the industry is involved in a self deception.
What is wrong? Is it that the FB original mission of a purile quiz Hot or Not? has not run away with a fundamentally flawed idea, that the appearance of the approval of others does not guarantee validity. A genuine FB campaign that creates online engagement. Fake advertising results will not.
That someone is probably being paid to respond in this way would be of concern to those validating advertising figures. The same is true of constituents following the Tweets of politicians. When do they have time to write Tweets? Of course they do not. Except maybe Boris Johnson.
Reach implies audience. Targeting requires the attention of potential buyers.
Tuesday, July 17, 2012
Monday, July 16, 2012
Give me an iMac
Working in many environments I get exposed to many methods of working. Given a working environment, usually a Windows 7 PC connected to some kind of hosting infrastructure backend and public site hosting these days seems to be a "standard".
Or being given an iMac with some kind of hosting backend. Vastly better!
Both require the same working infrastructure of virtual hosts: Linux, Apache, Mysql, PHP (LAMP). It does not matter what environment I am given, I tend to do the same thing these days: create a virtual machine environment and setup the latest version of Ubuntu Linux.
But for productivity, for comfort and general ease of use, give me an iMac! I have had it with Windows. I have had it with Flash crashes. I have moved from the dark side to the other dark side.
My next computer will be an iMac as it does everything that I normally do, but it does it better. And the huge 27inch screen is a pleasure to work with.
Or being given an iMac with some kind of hosting backend. Vastly better!
Both require the same working infrastructure of virtual hosts: Linux, Apache, Mysql, PHP (LAMP). It does not matter what environment I am given, I tend to do the same thing these days: create a virtual machine environment and setup the latest version of Ubuntu Linux.
But for productivity, for comfort and general ease of use, give me an iMac! I have had it with Windows. I have had it with Flash crashes. I have moved from the dark side to the other dark side.
My next computer will be an iMac as it does everything that I normally do, but it does it better. And the huge 27inch screen is a pleasure to work with.
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