Social Media takes over

Social Media is Bigger than you think

This video makes the point that social media has grown more sharply than anything has before and its ready adoption by Generation Y is causing an international revolution.

Brands used to be led by symbolic logos and instant recognition. Now brand managers both in the media and product worlds have to think more clearly about customer service. It is not just hooking a fish anymore. Now people will hear about it - from the fish.

My opinion is that the social media revolution has not finished taking ground. It has crippled news outlets by making their product over supplied. It affects many other things by being intensely distracting!

Barack Obama's election both in the primaries and the presendential elections brought social media into politics for real. It is the democratic equation that is changing countries that seek to restrain their citizens.

For the revolution to take hold, a way to fund the activity of the medium other than advertising, other than subscription, other than trickery - has to be developed.

It is the lifeblood of democracy. Social media has its own rationale. To save the news papers, and the elephant in the corner, television - by using social media is an interesting ploy, more interesting than charging subscription for content.

But it is still not the best idea. Ultimately - the news media will become a different entity, entirely.

My prediction is that since social media was introduced as a commodity that adding charges to it will fail. It is simply oxygen, a carrier wave for information spreading that has no real cost, apart from your time.