Wednesday, March 25, 2009

What is the point of advertising?

We all do everything we can to blank out the adverts on television so much that it spawned TiVo - now ironically being licensed by state owned TVNZ as it sacks a large segment of its staff in preparation for rumoured privatisation along with every thing else the Labour government nationalised. Our banks are mostly Australian so nationalising these is not necessary or possible.

As everyone else in the world knows - TiVo is a the future of TV watching. Or it was. The interesting thing is that selective TV is a larger step away from being able to FF control the offerings of a state channel here that does not produce any but the most asinine and commercial content.

Unlike the BBC who have the moral decency to spend the money they are given by the British public to create programmes that are better than most and tremendously informative.

If I never see another episode of Friends, Buffy or any of the crud dished and then redished as "essential family time viewing", it will be too soon. Nothing wrong with these programmes - it is just the way that they are sliced up by crap ads. It sickens me that the opportunity to excite enquiring minds is in fact peddling soap to the smelly football yobs and the chivs from whatever.

TVNZ remain behind the times. They should just produce great content and sell it to the world. Pretty soon the sense of advertising on the tele will be less compelling as less and less people will prefer the infinite selectitude of internet or cable tv over the last bastion of "you are what you have to watch" - interruptable streaming broadcasts by a monolithic organisation that has no dice.

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